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Unlimited or Um-limited?

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June 23, 2016

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“Unlimited” is the worst example of mislabeling in wireless. All so-called unlimited plans are throttled. That’s why we call them “um-limited.” Here’s what you might have missed in the fine print on your um-limited data plan:

  • AT&T: Your plan is really “AT&T 22GB of High Speed Data with Unlimited 2G Speed”
  • Sprint: Your plan is really “Sprint 23GB of High Speed Data with Unlimited 2G Speed”
  • T-Mobile: Your plan is really “T-Mobile 25GB of High Speed Data with Unlimited 2G Speed”
  • Verizon: The red network doesn’t offer unlimited data, but it will sell you 100GB for a mere $750 a month!

Be sure to read the fine print on any ad, and ask lots of questions when you enter a retail store. Through artful double-speak, carriers still claim to offer unlimited plans, but these plans are proven to have limits.

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Unlimited or Um-limited?

“Unlimited” is the worst example of mislabeling in wireless. All so-called unlimited plans are throttled. That’s why we call them “um-limited.” Here’s what you might have missed in the fine print on your um-limited data plan: